CINEMA SUPPORTING THE OBJECTIVES OF THE PARIS AGREEMENT
AND THE EUROPEAN GREEN NEW DEAL

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IN ITALY ALONE, AT PRESENT, WITH A CUMULATIVE YEARLY AVERAGE OF MORE THAN 1500 WEEKS OF PRODUCTION, THE FILM INDUSTRY GENERATES THOUSANDS OF TONS OF CO2

OUR TARGET?NET ZERO EMISSIONS UNTIL 2030

Leading the entire Italian cinema industry on the road to Net Zero Emissions, to eventually become Carbon Negative and thus have a positive impact on the climate and environment.
Through our pathway of sustainability, we contribute to reaching the global targets laid out by the Paris Agreement – which set the maximum average global temperature increase to 1.5 °C – in support of the decarbonization strategies of the European Green New Deal.

NET ZERO EMISSIONS UNTIL 2030

Leading the entire Italian cinema industry on the road to Net Zero Emissions, to eventually become Carbon Negative and thus have a positive impact on the climate and environment.
Through our pathway of sustainability, we contribute to reaching the global targets laid out by the Paris Agreement – which set the maximum average global temperature increase to 1.5 °C – in support of the decarbonization strategies of the European Green New Deal.

WHY CINEMA? HUGE COMMUNICATIVE POTENTIAL

Cinema is a key tool to spread a new, profound environmental awareness.
By applying a concrete strategy to the production system, audiovisuals can lead the way and act as an inspiration for other sectors, assisting governments in this urgent paradigm shift that is needed now more than ever.

WHY CINEMA? HUGE COMMUNICATIVE POTENTIAL

Cinema is a key tool to spread a new, profound environmental awareness.
By applying a concrete strategy to the production system, audiovisuals can lead the way and act as an inspiration for other sectors, assisting governments in this urgent paradigm shift that is needed now more than ever.

OUR CONCRETE ACTION

With this in mind, ZEN 2030 was founded as a benefit corporation which, in collaboration with the organizations 16% To Change the World, Rete Clima and with the scientific validation of the University of Milano-Bicocca, has created and tested

THE ZEN PROTOCOL

A protocol high in scientific content, and with a holistic view that integrates the continuous advancements of traditional science with those of progressive science like ecological economics, conservation biology and industrial ecology.

THE ZEN PROTOCOL, IN DETAIL
  • Guides all the phases of production
  • Considers not only direct emissions, but indirect ones as well (scope 1,2, 3)
  • Applies the principles of responsibility, prevention, reduction and compensation to all processes
  • Introduces and applies principles of circular economy and bioeconomy
  • Thinks in terms of Life Cycle Thinking for goods and services
  • Adapts to the production needs of every audiovisual product
  • Includes an actual Tool to measure emission output

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